The power of scent
The sense of smell is the most sensitive part of the human facial features. The power of fragrance always inspires people's faith. A scent of herbal fragrance enhance people security and comfort. A slightly sweet woody fragrance release people tension and anxiety.
Fragrance can influence the human body directly because fragrance does not need to pass the central nervous system to brand. We could not touch and control fragrance but fragrance does exist in the air and our daily life.
Through the small of sense, human’s memorize is more than vision. This process can create a special and unique memory to connect with people.
“75% of emotions are generated by smell. “
– Martin Lindstrom, international known author of brand building
Making scents and stand out your brand
Serene House has decided to establish B2B business which we focus on aroma diffuser system for commercial space use. Moreover, we have ability to create a customized aroma awareness system for every client from different brands. We tend to let aroma become a culture for consumers to communicate each other with taste of different aromas. In this way, we would create lifelong impression and emotion connection by developing fragrance tastes while bringing consumers relaxed ambience.
Fragrance has been created as an image in different business spaces, such as hotels, shopping malls, park of entertainment and amusement, retail stores, real-estate, healthcare center, business center, fitness center etc. In addition, fragrance can play an important role of marketing when it is been manipulated commercially and culturally for sales activities or festivals.
Benefits of Scent Marketing
Scent can trigger instant emotional connections with customers, thus being very effective in boosting sales. The sales performance of bread increases by 300% with good smell spreading from bakeries in the supermarket. ( Hirsch, 1995, International Journal of Aromatherapy)
Heighten Value Perception
Customers tend to perceive a scented space as being of better quality. Study participants were willing to pay 10-15% more for a pair of Nike shoes in a scented room as compared to identical shoes in a unscented room.
Enhance Customer Experience
Research indicates a 40% improvement in mood when exposed to a pleasant scent, resulting in happier customers.
Enhance Interior Aesthetics
Whether your space is new or in need of a facelift, scent is an economical way to create or enhance a modern ambiance, giving your business an updated look and feel. SERENE HOUSE B2B product with elegant design can enhance your interior aesthetics.
Expand Brand Recognition
Scent helps create memorable experiences and associations in people’s minds. According to the data, at least 63% of consumers have chosen one store/brand over another due to a stores pleasant scent.
Pleasant scents can help your customers feel relaxed, happy and ready to do business. SERENE HOUSE has its own professional perfumer and can do customized adjustment to fit your request.
Increase Linger Time
Great fragrance can extend the customer’s stay to have more time to browse the products. According to the research, 82% of consumer would stay longer in a place that was pleasantly scented.
Create Memorable Experiences
Scent can evoke a warm feeling of familiarity and trigger memories. People are 100 times more likely to remember what they smell vs what they see, hear or touch.
If your business struggles with malodors or produces an off-putting smell, SERENE HOUSE products can help to greatly reduce, neutralize, or eliminate malodors.
Create a Welcoming First Impression
Scent sets a lasting first impression that connects emotionally on deeper levels with your customers from the second they walk through your door. Fragrance can create a very strong connection between brand and consumers.
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